[Last modified: November, 10 2024 03:27 PM]
Exploring how visual culture influences consumer behaviour during digital shopping festivals can reveal political undertones. Many strategies in visual design are not just about aesthetics, but use specific cultural and social assumptions to inspire consumers to buy.
As a researcher, my position and background can also influence my analysis. It is important to understand how these visual elements guide consumers, but also to be aware that they may reveal or reinforce certain cultural biases. My findings may influence marketing strategies, revealing the potential impact of visual elements on consumer psychology. This revelation may trigger ethical thinking in the industry: does the use of these visual techniques in marketing exacerbate consumer manipulation? My research may expose gender bias in certain advertisements or prompt designers to re-examine the cultural implications of colour use, all of which have potential political implications.
To better deal with these complexities, I can adapt my approach to incorporate the consumer’s point of view. For example, interviews or focus groups can be used to understand consumers’ real reactions to these visual symbols, thus making the analysis more comprehensive. By involving both the researcher and the research subject, a meaningful research process is created together. This participatory approach reduces one-sided criticism and transforms research into a shared exploration of culture, consumption and visual impact. In addition to this, it helps us gain a deeper understanding of the role and impact of visual culture in digital consumption.