[Last modified: November, 8 2024 03:13 PM]
In my research, “The Impact of Socialized Consumption on Young People’s Shopping Decisions and Identity Construction,” it is assumed that social media platforms play a dominant role in influencing young people’s consumption behavior and identity construction, implying a critical perspective on the potential control and consumerism exerted by these platforms. By examining how these platforms shape young people’s purchasing decisions and self-expression through sharing and recommendations, the research raises questions about the power of these platforms, especially concerning the issue of “over-consumption.”
This assumption is inherently political, as it involves analyzing power structures and how platforms influence young people’s autonomy and decision-making.
Additionally, the research may reveal differences in socialized consumption across cultural backgrounds and social classes, promoting more culturally inclusive marketing strategies and platform designsAt the same time, this could encourage policymakers and platform operators to reconsider their ethical responsibilities in guiding consumer behavior.
As a researcher, my positionality plays an essential role in this project. I am a young social media user who frequently engages with Instagram, TikTok, and Red, sharing and browsing shopping experiences, which allows me to deeply understand how these platforms affect user behavior. However, this dual identity might lead me to sympathize with young consumers in my research, assuming they are significantly influenced by social media and potentially underestimating their autonomy. This bias also reflects in my gender assumptions, such as viewing women as more research-oriented and rational in shopping decisions compared to men. To maintain objectivity in my research, I must continuously reflect on these personal biases to avoid focusing too narrowly on the consumer behavior of a specific group.
This reflection has prompted me to incorporate more diversity and openness in my research methods. I will include participants from different cultural backgrounds and social classes to gain a more comprehensive perspective. Additionally, I will use open-ended questions in interviews and observations, avoiding excessive assumptions to allow participants to freely express their experiences and views. Through reflexive journaling and regular self-assessment, I aim to respect participants’ authentic voices and achieve a more comprehensive understanding of socialized consumption.