[Last modified: October, 11 2024 02:25 PM]
In order to conduct this research, visiting second-hand clothes store, vintage market and do interviews with customers there is necessary. There is few second-hand clothes and vintage store near UCL, and due to the time limit, I just head to one of them.The store was packed with racks of clothing, some neatly hung, others overflowing, while cardboard boxes filled with scarves and belts cluttered the floor. They got a board with words‘Vintage& sustainable clothing’ on it. And I visit their instagram, they posted many contents about circular fashion. This store is really concern environment and encourage sustainable fashion.
There are many consumers visiting the store during my stay at the store, majority of them actually bought some stuff. I’ve started a casual conversation with a girl. I asked her why you choose vintage clothes, and she said ‘ Buying pre-own clothes is more environmental friendly, we all know the fashion industry is harmful. Also vintage clothes are always unique compared to those mass production pieces. And the vintage clothes are much cheaper than brand new ones’.
The shop was full of conversation. A group of students gathered near the cashier, discussing vintage markets elsewhere. They spoke passionately about the environmental impact of fast fashion, shared tips on saving and upcycling, and encouraged each other to participate in events. It’s clear that for them, sustainable fashion is more than just a trend; It’s a commitment, a way of life that fits into their daily choices.
Also I found many local brands have promotion about sustainably fashion. For example, Patagonia, Stella McCartney, Rapanui and so on. Patagonia use recycled materials such as polyester, nylon, and wool in many of its products, and even use recycled plastic bottles for clothes. Patagonia also provide repair and recycling service for their brand products. On their website, there are many information about current fashion industry impacts on environment and their strategies for sustainability.
According to my research the idea of sustainability was not just preached; it was practiced. Clothing became more than fabric; it was a symbol of resistance to disposable culture, each stitch a deliberate act of care for the planet. Also buying second hand clothes can satisfy peoples’ desire for uniqueness.
