[Last modified: December, 6 2024 07:03 PM]
Methodological Developments
Initial methods focused on surveys and interviews, but following reflections on positionality and observation exercises, the revised approach incorporates:
·Field Observations: Observing consumer behavior in second-hand and vintage stores and public spaces like cafes to identify patterns in sustainable practices.
·Diverse Sampling: Expanding beyond convenience sampling to include varied socio-economic and cultural groups for a more representative dataset.
·Open-Ended Interviews: Modifying questions to allow participants to share their views without bias or assumptions freely.
Ethical Considerations
Reflection revealed the need to address potential biases and assumptions in the research design. Steps include:
·Ensuring all participants are informed of their rights, particularly around data privacy and voluntary participation.
·Balancing discussions of affordability and systemic barriers to avoid reinforcing the narrative that sustainable choices are purely individual responsibilities.
Data Collection and Analysis
·Quantitative: Conduct surveys with diverse participants to identify general trends.
·Qualitative: Use thematic analysis for insights from interviews and observations, integrating subtle cues (e.g., non-verbal indicators of sustainable choices).
Conclusion
Revisions informed by module discussions enhance the study’s inclusivity, methodological rigor, and ethical accountability. This research will contribute to a nuanced understanding of sustainable fashion adoption in London by addressing structural challenges alongside personal attitudes.