[Last modified: December, 7 2024 05:03 PM]
I will be sharing a revised pilot project proposal this week. Overall, my general topic has not changed but I have refined my focus and honed in on the areas that would be interesting to explore from an anthropological perspective. I also have developed a better understanding of methods that I can utilise and how each method could be useful for obtaining different types of data.
Topic:
For my pilot project, I would like to explore the South Asian diaspora’s lived experience, and how that is captured and shaped by the #browntok TikTok subculture. I’m curious to discover more about how content on this platform impacts their sense of cultural identity, creates a sense of community within the overall South Asian community, and the extent to which offline behaviours and thought patterns manifest into the online space. Alongside these general questions, I am interested to explore my participant’s unique relationships with their own algorithms and the different complexities that they may add to their experiences on the platform.
Questions:
- Does content on #browntok reinforce one’s cultural identity, and how does that impact their own sense of self and self-perception?
- Does content on this platform help to create a stronger sense of community within South Asians or is there a general sense of division?
- Do traditional thought patterns and behaviours that exist in the offline world manifest themselves into the online space?
- How does the algorithm affect South Asians’ experiences scrolling through #browntok?
Methods:
- Having a scroll myself just to see what general content comes up for me and note down my findings
- Interviews to ask how people use TikTok and to probe on the themes addressed by the above questions
- Participant observation – have people scroll through #browntok content and share thoughts that come to mind as they do so
- Leveraging more multimodal approaches to collecting and representing data – potentially having participants draw representations of their feelings and associations that they have about #browntok and its content
Potential findings:
These are the findings that I would expect given my own positionality as a member of the South Asian diaspora, but I anticipate that the reality may be different as my participants will be influenced by their unique lived experiences.
- Content consumption on #browntok has led to a sense of self-empowerment due to a stronger sense of identity and connection with South Asian culture
- Feelings regarding the platform and content could be mixed, as people may praise it for being an outlet for self-expression of one’s culture, but others may find it to be a daunting place that makes them feel more isolated than connected with the larger community
- People may think there is an overall divide between the South Asian community on TikTok
- Showing videos may bring up additional feelings, both positive and negative, about #browntok content
I got a lot out of this module and I’m keen to explore this topic more in the upcoming months!