Tag Archives: audience engagement

Should Brand Information Be Hidden Until the End of an Advert?

Posted on by — No Comments ↓

(Word Count: 991 words, under 5 minutes read) Have you seen an advert which you didn’t know the brand it was promoting until the end of the advert? How did you feel about the advert?  Have you tried to guess Continue reading Should Brand Information Be Hidden Until the End of an Advert?→

Psychology in live performances (and sports): people around us makes it different.

Posted on by — No Comments ↓

In 2023, the resale price for a ticket to the sold-out Carabao Cup final went over £1000. But why would people pay so much when they could watch the match at home with a Sky Sports subscription for around £40 Continue reading Psychology in live performances (and sports): people around us makes it different.→