UCL Psychology MSci student projects
A University College London blog
New UCL study reveals how your body can predict ad effectiveness — before your brain does. According to Forbes, the average person now encounters between 4,000 and 10,000 adverts per day, whether scrolling Instagram, riding the Tube, or watching Continue reading The Silent Signal That Knows Which Advert You’ll Remember
(Word Count: 991 words, under 5 minutes read) Have you seen an advert which you didn’t know the brand it was promoting until the end of the advert? How did you feel about the advert? Have you tried to guess Continue reading Should Brand Information Be Hidden Until the End of an Advert?
In 2023, the resale price for a ticket to the sold-out Carabao Cup final went over £1000. But why would people pay so much when they could watch the match at home with a Sky Sports subscription for around £40 Continue reading Psychology in live performances (and sports): people around us makes it different.