Tag Archives: physiological synchrony

The Silent Signal That Knows Which Advert You’ll Remember

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times square new york advertising

New UCL study reveals how your body can predict ad effectiveness — before your brain does.   According to Forbes, the average person now encounters between 4,000 and 10,000 adverts per day, whether scrolling Instagram, riding the Tube, or watching Continue reading The Silent Signal That Knows Which Advert You’ll Remember→

Should Brand Information Be Hidden Until the End of an Advert?

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(Word Count: 991 words, under 5 minutes read) Have you seen an advert which you didn’t know the brand it was promoting until the end of the advert? How did you feel about the advert?  Have you tried to guess Continue reading Should Brand Information Be Hidden Until the End of an Advert?→