In the “Advancing Practice through Science” Module within the MPharm we applied constructivist educational theory in the design and development of the Dragons’ Den assessment. Small teams of students (4-6) developed a new pharmacy service proposal and pitched their innovations to a panel of judges “Dragons” including leaders in public health, pharmacy, business and the NHS in a 10 min presentation including a 5 min video pitch. This student-centred assessment promotes innovation, communication, digital skills (creating & editing video content etc), critical thinking and team-working skills in pharmacy education and for future employment. Students interviewed clinicians, patients and members of the public for their video pitches to showcase the patient journey using their new service and explore the potential impact of their proposed service and pharmacy intervention in primary or secondary care. Within a pharmacy context, the Dragons’ Den team-based assessment method provides opportunities for students to engage in real-world problem-solving and challenges currently facing the NHS, apply evidence-base and theoretical concepts to pharmacy practice, and collaborate with health care experts which further supports active and cooperative learning. Students received three rounds of live feedback from pharmacy academic staff including a full dress rehearsal to help refine their ideas, ensure clinical appropriateness and improve presentation delivery. In the Dragons’ Den summative assessment, students showcase their new health care service to senior industry leaders and ask for a theoretical initial investment based on their feasibility analysis. The presentations are assessed by academic staff only, however, feedback provided by Dragons is incorporated into comments that students receive with their final marks. We also introduced an optional Dragons Den plenary session where the most innovative pitches were shared with the student cohort as examples of peer-to-peer best practice and Dragons shared their career journeys. Selected students are then invited to pitch to businesses and NHS commissioners for potential implementation in pharmacies and the NHS. The Dragon Networking Session also provides social interaction for further learning and networking opportunities for students. Overall, the Dragons’ Den student-led project and assessment promotes team working, problem-solving, collaboration with experts and prepares students for the demands of an evolving healthcare industry and use of technology to approach real world health challenges.